MEDIA: FRIEND OR FOE?

What pops into your mind when you hear the word Media?  Who is the Media?  Are your perceptions able to be changed?  How can we partner with the Media?  Jim answers all these and more in this presentation.  He also discusses how to prepare for a media interview, how to handle questions to give you a better chance to get your message used on-air and how to avoid the Yes and No answers.