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MEDIA: FRIEND OR FOE?
What
pops into your mind when you hear the word Media? Who is the
Media? Are your perceptions able to be changed? How can we
partner with the Media? Jim answers all these and more in this
presentation. He also discusses how to prepare for a media
interview, how to handle questions to give you a better chance to get
your message used on-air and how to avoid the Yes and No answers.
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